Ad management
Martial arts advertising with follow-up the moment a lead comes in
How Ground Standard runs martial arts advertising: offers, creative, follow-up and reporting, connected to your lead system.
01The problem
Why ads fail at schools
Follow-up, not targeting. The ads bring the leads, and the leads wait.
The lead waits
A parent fills in a form at night and hears back the next afternoon. By then they have booked somewhere else.
The no-show gets no call
A trial that was booked, missed and never called back is a lead paid for and lost.
Targeting takes the blame
When leads do not become students, the audience gets changed. The follow-up, where the leads were lost, stays the same.
More ways to fill classes: martial arts marketing ideas, ranked
02What we run
Paid social and search on Starter and up
Paid social and search
Paid social creates demand; search catches the people looking now. AI follow-up by text and email on every lead, with your own team behind it.
Ads plus the live concierge
The same campaigns, with a real person answering calls and messages on every lead, 14 hours a day, 7 days a week.
03The follow-up system
Follow-up the moment a lead comes in
Live concierge from Standard up: a real person answering calls and messages, 14 hours a day, 7 days a week, with AI follow-up on every tier behind it.
04Creative standards
Your school, on camera
Real footage, no stock, no invented stats.
Real footage
Your coaches, your students, your mats.
No stock
No stock photos and no stock video.
No invented stats
No made-up numbers or results. Every claim in an ad is true of your school.
05Reporting
What the owner sees
Ad performance snapshots and a monthly recap, connected to your lead system.
Ad performance snapshots to your shared channel or inbox: spend, leads, cost per lead and what changes next. Results are reviewed on your strategy calls, and a client recap report is generated every month. Clients fund their own ad accounts; ad spend and fees are set out in the agreement.
06Ad spend
Ad spend is managed within the tier
Ad spend and fees are set out in the agreement.
07FAQ
Questions, answered
Which platforms do you run?
Paid social and search ads on Starter and up.
Who follows up the leads?
Live concierge from Standard up: a real person answering calls and messages, 14 hours a day, 7 days a week. AI follow-up runs on every tier, behind the people.
How fast is a lead followed up?
From Standard up, a real person on the live concierge answers calls and messages 14 hours a day, 7 days a week, with business call forwarding. Behind them, the team maintains AI follow-up by text and email on every tier, so no lead waits for a reply.
How is ad spend handled?
Ad spend is managed within the tier. Ad spend and fees are set out in the agreement.
What creative do you run?
Real footage from your school. No stock, and no invented stats.
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.