01
Marketing
Paid social and search advertising, local SEO and a website built to fill trial classes, with creative from your own school.
Ground Standard Agency
A martial arts marketing agency that runs the whole system.
Ground Standard Agency is the full-service growth partner for martial arts schools: marketing, operations, retention and automation run by one team on one standard.
01Full service
What full service covers
Marketing, operations, retention, automation and business development, run as one system.
02
Operations
How the school runs day to day, written down and run to one standard, so it does not depend on the owner being in every room.
03
Retention
Keeping students training: follow-up when attendance drops and progression that gets marked, so students stay long enough to see results.
04
Automation
AI messaging and follow-up connected to the school's lead system and its membership software, with your own team behind it, so no lead waits for someone to remember it.
05
Business development
The work that grows the business itself, not only the roster, run by the same team on the same standard.
The system behind it: gym marketing for martial arts schools
02Three tiers
Starter, Standard and the content tiers
Every tier runs on the same standard. No prices here: the call sets the tier.
Starter
Starter builds the base: the managed lead system with AI follow-up by text and email and your own team behind it, paid social and search ads with unlimited creatives, a custom website of up to 40 pages built with SEO fundamentals, and tracking and analytics set up across all of it. The live concierge, the monthly SEO programme, the shared channel and strategy calls start at Standard.
- Paid social and search ads
- A custom website of up to 40 pages, built with SEO fundamentals
- Unlimited ad creatives at no extra cost
- Tracking and analytics across ads, site and leads
Standard
Standard adds the live concierge: a real person answering calls and messages, 14 hours a day, 7 days a week, with business call forwarding, and the team maintains the AI follow-up behind them. It also adds the monthly SEO programme (articles, backlinks, listings and competitor tracking), a shared channel, a strategy call every month (every week on Standard Weekly), the gear discount, a GXGS storefront and a Keppan plan included. Standard is a twelve-month engagement.
- Everything in Starter, plus:
- A real person on every lead, with AI follow-up behind them
- Live concierge: a real person answering calls and messages, 14 hours a day, 7 days a week
- The monthly SEO programme
- The fractional integrator
- The gear discount and a GXGS storefront
Signature, Studio and Spotlight
Signature, Studio and Spotlight are the content tiers, built on Standard Weekly for schools that want the shoots, the posting and the owner's personal brand handled.
- Paid social and search advertising
- Live concierge on every lead, with AI follow-up behind it
- The fractional integrator
- A custom website of up to 40 pages, with local SEO
- The gear discount and a GXGS storefront
- Signature adds a quarterly photo and video shoot and three posts a week on your social channels. Studio adds a monthly shoot and seven posts a week. Spotlight is the creator package: thirty edited videos a month from footage the owner shoots, built around the owner's personal brand. All three include a content calendar, captions, scheduling, comment and DM monitoring and a monthly report, and all three run on Standard Weekly.
03The model
The Fractional Integrator model
Most owners are the visionary and the operator at once. A fractional integrator takes the operating system off your plate: marketing, operations, retention, automation and business development, run by a team that reports to you on a recurring strategy call, monthly on Standard and weekly on Standard Weekly. You stay the visionary.
Strategy calls
A recorded call every month on Standard, every week on Standard Weekly: what moved, what did not, what happens next.
Shared channel
A shared channel for the day-to-day.
Weekly review
The weekly review, on a call.
Concierge
A real person answering calls and messages, 14 hours a day, 7 days a week.
04How it works
How it works
From the first call to a running system, typically within weeks of your returned onboarding forms.
Onboarding starts the day the agreement is signed. You complete the onboarding forms for your plan plus a baseline survey that records where the school stood before Ground Standard started. We build in order: the lead system and follow-up messaging first, then ads, website, concierge and content. Typically four to six weeks from returned forms, expected rather than guaranteed.
05Concierge coverage
People on your leads, all week
From Standard up, a real person answers: the live concierge works your leads, answering calls and messages 14 hours a day, 7 days a week, with your business line forwarded to them. Behind the team, AI follow-up by text and email keeps every lead moving, so nobody waits.
14 hours a day7 days a week: a real person answering calls and messages
Weekends coveredevery lead answered by a person
LiveA person on every lead, AI follow-up behind them
06A separate service line
Entry tier: More Students Less Work
More Students Less Work is the entry tier, run as a separate service line from the Agency.
08FAQ
Questions, answered
Is this a down-sell?
No. More Students Less Work is a Ground Standard product for school owners who want the managed lead system without the full agency. The Agency is full service, from Starter to Standard and the content tiers above it.
What does an agency do that software doesn't?
Software records what happens. The Agency makes it happen: it runs the ads, answers every lead, reviews the numbers with you on your strategy calls and runs the system behind the school. Keppan is the software; the Agency is the team.
Do you run ads?
Yes. Paid social and search ads on Starter and up. Seead management.
Do you build the website?
Yes, from Starter up: design, build, SEO fundamentals, Google Business Profile alignment, speed and hosting; the monthly SEO programme starts at Standard. Seewebsites.
What do the content tiers require?
A Standard Weekly engagement underneath them. The content tiers run six months each.
How long is the term?
Ground Standard engagements run on a set term so the system has time to work. Starter and the content tiers run six months; Standard runs twelve. The clock starts at signing, there are no mid-term downgrades, and the renewal conversation happens in month nine.
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.