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What does your school need right now?
I need more studentsMarketing
Paid ads, websites and search, content and Persona.
Ad management
Websites
I need the school to run without meOperations
The lead system, live concierge, weekly strategy calls and membership management.
Fractional integrator
I am opening a schoolStarting out
Core and Growth, served by More Students Less Work.
More Students Less Work
Show me my disciplineMarketing by discipline
How each kind of school grows: the audience, the pricing norms, the retention curve and what the agency runs.
BJJ
MMA
Muay Thai
Boxing
Kickboxing
Judo
Taekwondo
Karate
Aikido
Kung Fu
Krav Maga
Marketing, operations, retention and automation, run by one team on one standard.
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Gear for you, your students and your team.
Buy gearGXGS gear
Gis, rashguards, shorts and belts from Ground Standard's own gear brand.
Shop GXGS
Sell gear in your school's nameStorefronts
A storefront in your school's name for Standard clients.
Outfit a teamWholesale
Wholesale gear for schools and teams.
Compete in your coloursCustom gear
Custom competitor gear made for your school.
Agency clientsPricing by tier
Gear pricing tied to your Agency tier.
GXGS is Ground Standard's gear brand.
See the gear
The software and systems behind the schools we run.
Run billing, memberships and schedulingKeppan
School software built for martial arts, with plans on keppan.com.
keppan.com
A person on every leadLive concierge
Real people answer your leads 7 days a week, with the AI front desk behind them.
Be found by new studentsVerified School
The screening badge shown on Try A Martial Art listings.
Keppan, the AI front desk behind the live concierge, and Verified School on Try A Martial Art: technology built by Ground Standard for martial arts schools.
See the technology
Read, listen and compare before you decide.
Read before you decideGuides
Practical guides on marketing, planning and growing a martial arts school.
Gym marketing
Business plan
Marketing ideas
ListenAfter Hours podcast
Conversations with school owners about what is working now.
Latest episodes
Open Mat: free monthly live call
Weigh the optionsCompare
How a growth system compares with agencies and membership software.
Alternatives
Everything in one placeResources
Articles, guides and conversations from the Ground Standard team.
Guides, articles and conversations for school owners.
See all resources
Who we are and how to reach us.
Who we areAbout Ground Standard
The team and the standard behind the Agency.
Reviews
Contact
What clients sayReviews
Video and written reviews from school owners.
Watch the videos
Talk to usContact
Call, email or send the form; a person answers.
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Already a clientHelp center
Guides and support for Ground Standard clients.
Questions about the Agency, gear or technology? A person answers.
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Article

Do You Have 1,000 People in Your Lead List?

By Bobby FredaOct 7, 20211 min readMarketing

How big is your lead list? If you have a minimum of 1,000 contacts in your list and you don't have a plan to get them back in your door, then you're losing money everyday.

Ground Standard Agency is the parent of Try A Martial Art, Keppan, and GXGS. One company, four ways to grow a martial arts school.

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Do You Have 1,000 People in Your Lead List?

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