Agency comparison
Ground Standard vs KIN Creative for martial arts schools
A side-by-side of Ground Standard and KIN Creative for martial arts school owners: who each is for, what each does, and when each is the right call. What this page says about KIN Creative comes from their own public site and can change; their site has the current terms.
Who they are01
About KIN Creative
A neutral description based on their own public site.
KIN Creative, founded by Aadam Lodhi after rebuilding his family's martial arts school, plugs marketing, enrollment and retention systems into youth activity, education and childcare businesses, and says it has served more than 500 martial arts schools since 2020.
Side by side02
How the two compare
Details about other companies come from their public sites and can change; their site has the current terms.
| Row | Ground Standard | KIN Creative |
|---|---|---|
| Who it's for | Martial arts schools that want growth run for them by one team, on one standard. | Martial arts schools plus dance, music, gymnastics, cheer, swim, tutoring, childcare and private schools; owners ready for a long-term partnership. |
| Services | Paid social and search ads, websites and SEO, live concierge and lead follow-up, operations (fractional integrator), retention systems and automation. | On-site content filming, Meta and Google ads, in-house lead follow-up, enrollment coaching, retention and student experience, and business coaching from seven-figure school owners with a Partner Success Manager. |
| Done-for-you vs coaching | Done-for-you, with weekly strategy calls. | Mixed: ads and follow-up done for you, with coaching for your team on enrollment, retention and operations. |
| Software included | Runs with the school's existing membership software. Keppan and a Try A Martial Art listing are available from the same group. | None described on their site. |
| Lead follow-up | From Standard up, a real person answers: the live concierge works your leads, answering calls and messages 14 hours a day, 7 days a week, with business call forwarding. AI follow-up by text and email runs behind the team on every tier. | Their in-house team calls and texts leads seven days a week, answers questions and books trials or tours. |
| Reporting | Ad performance snapshots to your shared channel or inbox (spend, leads, cost per lead, what changes next), results reviewed on strategy calls, and an automatic monthly recap report. | Bookings, attendance and enrollments tracked together, with weekly support from a Partner Success Manager. |
| Term | Six-month terms for Starter and the content tiers, twelve months for Standard. | Month to month, as their FAQ states, with a revenue guarantee for qualifying businesses. |
| Pricing model | Tiered, priced on a call: Starter (managed lead system, paid social and search ads, a custom website of up to 40 pages, tracking and analytics), Standard (adds the live concierge 7 days a week, monthly SEO, a shared channel, strategy calls, gear discount, storefront, Keppan plan) and the content tiers Signature, Studio and Spotlight. Clients fund their own ad accounts; the management fee is set in the agreement. | No prices listed; starts with a free 45-minute growth call. |
Choose KIN Creative if
- You want coaching for your team alongside the ads and follow-up
- You want content filmed on site as the base of your campaigns
- You run a youth program outside martial arts, such as dance, gymnastics or childcare
Choose Ground Standard if
- You want the whole system run for you, not a course to follow
- You want a real person on every lead, 7 days a week, with AI follow-up behind them
- You want ads, website, follow-up and operations from one team
- You want membership software and a directory listing from the same group
- You run a martial arts school, not a general fitness business
FAQ03
Questions, answered
What is the difference between Ground Standard and KIN Creative?
Ground Standard runs the whole growth system for martial arts schools as a done-for-you service with a human follow-up team. KIN Creative: KIN Creative, founded by Aadam Lodhi after rebuilding his family's martial arts school, plugs marketing, enrollment and retention systems into youth activity, education and childcare businesses, and says it has served more than 500 martial arts schools since 2020.
Is KIN Creative a good fit for martial arts schools?
Martial arts schools plus dance, music, gymnastics, cheer, swim, tutoring, childcare and private schools; owners ready for a long-term partnership. Their own site has their current client stories and case studies.
Can a school use both Ground Standard and KIN Creative?
Sometimes, when they cover different pieces. In most cases a school picks one team to run growth so that ads, follow-up and reporting are not split across vendors.
How should a school compare agencies?
Ask who answers the lead and how fast, what the reporting shows, what the term is, and whether the agency works with your membership software. Then ask for two current client references in your discipline.
More comparisons: All compare pages
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.